Etymology

Italian: fascio: Fascism

+

English: subliminal: below the boundary of cognition

+

English: -ity: morphological shift from adjective to an abstract noun

Definition

noun. The usage of rhetoric based on abstract word choice which serves the purpose of concealing a fascist political agenda.

Example

While the speeches of the demagogue were able to appeal to the economic and demographic anxiety of the province, the fasciosubliminalities within the speeches inspired violence against the demographics that he caricatured.

Equivalents

dog-whistling, code words

Commentary

It can otherwise be referred to as dog whistling. However, in the case of that word phrase, it sounds more colloquial and does not pinpoint exactly the specific purpose of using subtle political language in order to appeal to the far right. Although the imagery of blowing a whistle that only dogs can hear may sound suitable, the fact that these code words can be understood to be components of dog-whistling means that those whistles can be understood if you listen closely.

In which case, it really has to do with the polysemous contexts that involve a single word or phrase. In the case of Ronald Reagan’s use of the phrase welfare queen, it could be an exaggerated image of a monarch; though since he made that statement in Neshoba, Mississippi, which was the very same place where Civil Rights workers were killed, it conjured a completely different image, especially with the accompanying description Reagan used which painted black women abusing the welfare system propped up by white tax-payers.

 

Lopez, Ian Haney. “Dog Whistle Politics.” Oxford University Press. 2014.

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